Press.
Max Krangle, Managing Director of Counsel Strategy in the Press:
Podcast Interviews
Canadaland
Max Krangle on how Big Tobacco adapted to restrictions, regulations, taxes and remained profitable
The ex-in-house counsel representing these companies now runs consultancy for businesses in 'contentious industries'
By Aidan Macnab
21 Mar 2024
Canadian Lawyer
The tobacco industry has adapted to the full-court press of taxes, restrictions, and regulations and emerged more profitable than ever before, says Max Krangle, a consultant and former Big Tobacco in-house counsel.
While he says Canada is the “worldwide leader” in anti-smoking regulations, he adds that in many ways, the regulations intended to curb smoking have been boons for business.
Canada’s self-proclaimed fastest-growing unicorn facing legal trouble in B.C., the U.S.
VANCOUVER-BASED NEXII BUILDING SOLUTIONS IS THE SUBJECT OF TWO COURT CASES THAT ALLEGE A BREACH OF CONTRACT
By Claire Wilson | June 6, 2023,
“We have invested huge amounts of money, millions of dollars, in costs that we’ve expended on bringing forward our licensing, attempts to set up our business, bringing on people and it’s caused an absolutely huge amount of disruption within our business. In fact, we don’t have a business in Symphony Advanced Building Technologies without this,” said Krangle
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Will we one day treat alcohol the way we treat tobacco?
JOSHUA KNELMAN
SPECIAL TO THE GLOBE AND MAIL
PUBLISHED MARCH 17, 2023
"Max Krangle, former legal counsel for two of the largest tobacco companies in the world, says he wonders whether updating the guideline was an attempt to push alcohol into tobacco territory in regards to its special status as a legal, yet dangerous, consumer good"
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The life of a lawyer for Big Tobacco
Story by Jacob Grier • Oct 27, 2022
Washington Examiner
"How Big Tobacco thrives despite an onslaught from scientists, activists, and lawmakers is one of the intriguing topics explored in Joshua Knelman’s engaging new book Firebrand: A Tobacco Lawyer’s Journey. The lawyer remains unnamed, referred to throughout only as “the lawyer,” a literary device that reflects both the opprobrium attached to tobacco lawyers in North America and the genesis of the story as a series of conversations between the lawyer and the author after the former’s exit from the industry. (In real life, the lawyer has revealed himself as Max Krangle, now the owner of a business consulting firm in Toronto.)"
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A little bit deadly
They work their butts off
Review by John Fraser ,Nov, 2022
Literary Review of Canada
Firebrand: A Tobacco Lawyer’s Journey
Joshua Knelman
Allen Lane
272 pages, hardcover, ebook, and audiobook
"Keeping the principal character anonymous throughout the tale was probably the condition Knelman’s whistle-blower insisted upon, and thanks to this anonymity we are able to travel the world with him as he does his company’s bidding. At first, he’s studiously naive, a latter-day nicotine Odysseus who rather drifts into the business and is soon lured by the handsome pay and the benefits and the first-class cabins. Through his transformative journey to the dark side, Knelman takes us inside a different world indeed. (Knelman’s main man has since revealed himself, in the Toronto Star, as Max Krangle.)"
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Vancouver green construction 'darling' sued over alleged breach of contract
Published Nov 02, 2022
Vancouver Sun
"“Ontario is one of the largest construction markets in all of North America, so it was very important for us to secure those rights in this incredibly growing market,” said Max Krangle, vice-president of corporate development for SABT."
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